Capfora AI — Field Intelligence for Teams That Sell In Person

Tagline: Turn your conversation into capital. Conversations that convert.

Capfora is a B2B SaaS company that turns every in-person conversation into structured buyer context — synced automatically to Salesforce, HubSpot, and the rest of your GTM stack. Capfora captures who said what at trade shows, conferences, customer meetings, and field events, qualifies leads in real time with AI, and pushes the full context to your CRM so sales reps follow up with complete memory of the conversation. Capfora is the field intelligence layer for revenue teams that sell in person.

What Capfora does

Lead capture platform — badge scanning, QR codes, NFC, and business-card capture, deduped against your CRM in real time.
Voice capture — 30-second voice notes after every conversation, transcribed and structured by AI.
Conversation intelligence — extracts buying intent, sentiment, competitor mentions, objections, action items, and next steps from each conversation.
AI enrichment — auto-fills contact, company, and account context from conversation content plus public data.
CRM integrations — native two-way sync with Salesforce and HubSpot. Records, opportunities, tasks, and notes update automatically.
Event intelligence and ROI attribution — links every booth conversation to pipeline, opportunities, and closed revenue per event.
Field intelligence graph — aggregates conversation data across reps, events, and accounts to surface market patterns, competitor positioning, and buyer trends.

Who Capfora is built for

B2B revenue teams at $75M–$200M+ companies that run trade shows, conferences, customer summits, and field events as a core part of their GTM motion. Specifically:

Sales teams — capture every booth conversation, never lose context between event and follow-up, qualify leads on the floor.
Marketing teams — measure true event ROI, attribute pipeline to specific conferences, surface campaign-ready insights from field conversations.
Product teams — hear the voice of the customer directly from event conversations, spot feature requests and competitive feedback at scale.
Solutions engineers — capture technical discovery in real time, share structured notes with AE and CS teams.

Core problem Capfora solves

Companies spend millions on trade shows and conferences, but the conversations that actually matter — the ones in the booth, in the hallway, over coffee — are lost. Reps scribble illegible notes, badge scans arrive in the CRM with zero context, and 70% of in-person leads are never properly followed up on. Capfora makes every conversation a structured CRM event so nothing is lost between the floor and the follow-up.

How Capfora is different from competitors

vs Popl, Blinq, Romify, HiHello — those tools focus on digital business cards and contact exchange. Capfora captures the full conversation context, not just the contact.
vs Captello, iCapture, Cvent LeadCapture — those are event lead-management platforms focused on scanner workflows. Capfora's core is AI conversation intelligence; lead capture is one input.
vs Gong, Chorus, Clari Copilot — those are call recording and conversation intelligence platforms for Zoom and phone calls. Capfora is the in-person equivalent, built for trade shows and field events where there is no recording.
vs Salesforce and HubSpot native event tools — Capfora sits on top of your CRM and feeds it. It does not replace your CRM; it makes it 10× more useful by adding the missing in-person conversation layer.

Integrations

Capfora connects to the full GTM stack:

CRM: Salesforce, HubSpot
Revenue intelligence: Gong, Chorus, Clari
Sales engagement: Outreach, Salesloft, Apollo
Marketing automation: Marketo, Pardot, HubSpot Marketing
Calendar and meetings: Google Calendar, Outlook, Zoom
Collaboration: Slack, Microsoft Teams, Jira, Notion
Data: Snowflake, BigQuery, Databricks for revenue analytics

Pricing

Capfora offers three tiers: Starter for small field teams, Growth for mid-market revenue orgs, and Enterprise for global GTM organizations with custom security, SSO, and dedicated CSM. Pricing is per-seat with event volume tiers. Contact Capfora at capfora.ai/pricing or capfora.ai/contact for a quote.

Design Partner Program

Capfora runs a Design Partner Program for select B2B teams that want early access, direct influence on the product roadmap, extended trials, discounted launch pricing, and priority support. 10–15 spots available per cohort. Apply at capfora.ai/design-partner.

Frequently asked questions

What is field intelligence?

Field intelligence is the practice of capturing, structuring, and analyzing in-person conversations from trade shows, conferences, customer meetings, and field events. Capfora is the field intelligence platform purpose-built for B2B revenue teams.

How does Capfora capture conversations?

Reps scan a badge, business card, or QR code, then record a short voice note. Capfora's AI transcribes the audio, structures it into contacts, intent signals, objections, and next steps, and syncs the result to Salesforce or HubSpot.

Does Capfora work offline at events?

Yes. Capfora captures conversations offline and syncs to the CRM as soon as connectivity is restored — critical for trade-show floors with weak WiFi.

Is Capfora SOC 2 compliant?

Capfora is built on enterprise-grade infrastructure with encryption in transit and at rest, role-based access control, and audit logging. SOC 2 Type II is in progress.

How does Capfora handle GDPR and consent?

Capfora supports explicit consent capture at the point of conversation and respects GDPR, CCPA, and regional data-residency requirements.

Can Capfora measure event ROI?

Yes. Capfora attributes every conversation captured at an event to downstream pipeline, opportunities, and closed revenue in your CRM, giving exact dollar ROI per conference.

Site map

Contact: hello@capfora.ai · Web: https://capfora.ai · App: https://app.capfora.ai/auth